The rainy opening · Version 2
The opening moves from a confident walk to an unexpected cloud. The blue jacket, street setting, and recurring character connect the shots as the mood changes.
KEEPS / INSIDE THE PROCESS
From brief
to finished ad.
How I turned the supplied Keeps script into a claymation-style AI ad, from rough layouts to generated shots and three complete edits.
Watch the finished ad
KEEPS DTC #7 · 9:16 · THREE VARIATIONSTHE BRIEF
Create a 9:16 Keeps ad using the supplied script and claymation-style reference. Build three openings about rain, the cost of concealing thinning hair, and wearing a hat, then follow the shared product story.
Summary of the agency-supplied brief and script.
MY CONTRIBUTION
Storyboarding, AI image and video creation, voiceover, editing, captions, and sound.
Created as a freelance agency assignment. Script and style direction supplied by the agency.
FROM LAYOUT TO MOTION
The shots
behind the ad.
For each scene: the rough layout, the generated frame, and the motion clip used to build the edit.
Make the metaphor visible
The supplied script compares hiding a problem to painting over a water stain. The sequence moves from the surface of the wall to the pipe behind it, making the comparison easy to follow.
Bring the product into focus
A simple pedestal and a restrained camera move give the red container a clear moment on screen. The soft lighting and tactile surfaces carry the visual style into the product shot.
THE FINISHED EDIT
Watch the
finished ad.
The edit brings the selected shots together with voiceover, captions, and sound. Each opening introduces a different situation before moving into the product explanation.
Explore the other projectsThe cost of hiding · Complete ad
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